Lisa Tanzer

Lisa Tanzer, President of Life is Good, started her journey to become president of the $100 million lifestyle brand, Life is Good, in 1990 when she joined the board of “Project Joy,” a small play therapy program. Today, that has evolved into the Life is Good Foundation, which positively impacts more than 1 million kids each year.   Prior to becoming president of Life is Good in 2016, Lisa served as the company’s head of marketing. She has held executive positions in the entertainment, ecommerce and education sectors, and earlier in her career worked in strategy and marketing at PricewaterhouseCoopers, Hasbro, Staples and The Gillette Company. Lisa received her BA from Tufts University and MBA from Harvard Business School.   Her mission is to continue growing the Life is Good business to deliver a simple yet powerful message of optimism.

Martha Sheridan

Martha Sheridan is the President & CEO of the Greater Boston Convention & Visitors Bureau. Formerly President & CEO of the Providence Warwick Convention Bureau, Sheridan has over a quarter-century of destination marketing experience.  She has served as Chairman of the Destination Marketing Association International and is on the board of the US Travel Association. Recently she was appointed to the Destinations International Diversity & Inclusion Task Force, which aims to elevate diversity within destination organizations and, more broadly, within the tourism industry.  Sheridan’s tenure at the PWCVB has had many highlights, including the creation of the Rhode Island Sports Commission (RISC) as a division of the PWCVB, the development of a robust media relations program in Providence and the creation of a comprehensive electronic guide to 15 eclectic and vibrant neighborhoods in Providence.

Jennifer Keltner

Jennifer Keltner is the Owner of Keltner Travel Consulting. Jennifer is a longtime supporter and fundraiser for the International Justice Mission, Keltner also has served on the advisory committee for ECPAT-USA, a group of travel industry veterans who lend their expertise and skills to developing and implementing policies and programs that protect children from exploitation (ECPAT stands for End Child Prostitution and Trafficking). Keltner has taken this issue on the road, speaking on the topic of travel and trafficking at events for a number of groups such as the Association of Corporate Travel Executives and GBTA. She was formerly manager of Toyota North America's travel and meetings program.